The Rise of Herbal Supplements in Modern Wellness Routines: 2025 Insights
TL;DR U.S. herbal supplement sales rose 5.4% in 2024, reaching $13.23 billion, showing strong consumer trust in plant-based wellness. Growing interest in natural self-care and women-led wellness brands are shaping the supplement industry’s future. Evidence supports specific benefits for stress, energy, and digestive health, though scientific validation varies. Quality sourcing, transparent labeling, and third-party testing…